Challenge Summary:

Design decisions do not always lead to the most effective end-of-life outcome for a given product category. For instance, a product developer may choose a biodegradable material for an outerwear garment to meet sustainability goals. However, to meet customer needs and achieve higher resale value, it would have been better to design the garment to be repairable or durable. To overcome this challenge, we need data-driven approaches that can serve as the basis for product strategy decisions.

We are looking for a solution that:

• Collects data on consumer behaviour, product status, environmental impacts of different CE product strategies, and economic benefits of different CE product strategies, and
• Translates this data into a decision-making framework or actionable strategy approach to achieve and enable the best possible circular economy approach for a fashion company.