athena studio
Solution Name: athena studio
Target Challenge:
Developing data-driven approaches to enable circular product strategies.
Design meets data: athena studio builds software to enable fashion product teams to turn every sketch into products that meet their financial and sustainability goals.
Solution Description
Over 80% of a product’s financial and environmental impact comes from decisions in fashion product development, yet today is not measured nor optimised for in this early stage. athena studio is determined to solve this, and our vision is a fashion industry where each product’s margin and footprint are not just afterthoughts but are optimised for from inception.
That’s why we’ve created machine learning models that predict the profitability and environmental impact of brand designs right from the start. With these algorithms, our platform enables fashion product teams to turn every sketch into products that optimise for both profit and footprint.
Today our platform guides designers to make informed decisions that align with circularity principles such as design for durability and recyclability, and the use of recycled content. With the SoTecIn Factory challenge, our goal is to take this a step further, and link consumer behaviour and product status with circular design strategies. This will provide product developers with instant, actionable recommendations for each design that achieve the best possible circular economy approach for that particular product – whether it is a lower impact material or a more durable design.
Traditional fashion product development goes hand in hand with product footprints that are higher than they should be, on top of missed margins and substantial manual work. We have seen how costly this is to brands’ profitability and to our planet, and we are on a mission to solve this.
About the organisation
Name of the organisation: athena studio
Country of origin: Luxembourg
Organisation website: https://www.athenastudio.io/
Social Media: LinkedIn , Instagram