We have started with a new idea to help local farmers to sell their product directly to the customers. We have 150 recipes developed by professional chefs and we offer in our webshop seasonally all the materials that you need. Other farm to table company’s just collect and measure and deliver the ingredients, but we make it ready to cook so customers don’t need to peel the greens or slice the mea, we prepare all that you need for cooking on a different level. 

Challenge Summary:

A major challenge in the transition to “farm to fork” is that people generally do not perceive and appreciate farmers in an appropriate way. Farmers compete with large retailers, which makes it difficult for them to sell their products at a good price. We are looking for technological solutions and innovative communication channels that allow farmers to connect with their customers and sell their products online while building trust between consumers and farmers. 

We are looking for a solution that: 

• Enables farmers to create standardized profiles and visualizes them in a way that is appealing to end customers (collective marketplace). 
• Includes marketing tips for farmers: Step-by-step and intuitive instructions for farmers on how to take good photos/videos of their farms/products and the option to upload them to their profiles (e-learning platform).
• Offers farmers the possibility to sell their products online (manage orders and involves online payment systems) or to find information about sales points of each farmer (farmers market, etc.).
• Has the ability to directly deliver products to consumers (environmentally friendly approaches are desired).

The platform solution may focus on one or several aspects of the features described above. The

overall goal of the solution should be to teach inexperienced farmers how to position themselves

appropriately online to reach the maximum of potential customers, build trust with them and thus

increase their sales.