MarketFarm is an innovative digital platform designed to revolutionize the agricultural industry by bridging the gap between farmers and consumers. It offers a comprehensive solution that integrates e-commerce technology with sustainable farming practices and community engagement. Through MarketFarm, farmers can showcase their seasonal products, manage inventory, and receive feedback on product quality directly from consumers. The platform also features an eco-friendly delivery system to reduce carbon footprint and minimize food waste. By promoting transparency, fairness, and sustainability in food production and distribution, MarketFarm aims to create a more resilient and equitable food system while empowering local farmers and communities. Additionally, MarketFarm serves as a catalyst for driving systemic change within the agricultural sector by advocating for supportive policies, fostering partnerships, and educating stakeholders about the importance of sustainable agriculture. In more details MarketFarm will:

• enable farmers to create standardized profiles and visualize them in a way that is appealing to end customers (collective marketplace).
• enable customers to pre-order their desired products for a specific date.
• offer tutorials on photography, video-making, and marketing tailored for farmers. This can include simple tips on lighting, angles, and storytelling.
• offer farmers the possibility to sell their products online or to find information about sales points of each farmer (map locator).
• offer the ability to directly deliver products to consumers (environmentally friendly approach).

offer customers a loyalty scheme supporting them to earn points for every purchase, which can be redeemed for discounts or special products.

Follow the innovator’s journey through the SoTecIn Factory funding & support programme.