SmartMBSE

This innovator got selected for Phase 2!

Solution Name: S-CIRCLES

Target Challenge:

Developing tools to improve and increase farmers online visibility to potential customers.
Developing a solution that supports the pre-ordering and sale of seasonal products in close surroundings.

RELio, a multi-actor platform for building networks of sustainability circles supporting responsible, local producers.

Solution Description

We develop a farm-to-table marketplace, a special short food supply chain platform for producers (RELio), that enables direct sales of their products to customers.

Our cloud-based service is a combination of

a network of sustainability circles with pick-up points,
a traditional farmers’ market,
a multi-actor webshop of producers and
a crowdfunding platform.

It is like “airBnB for local producers” or “Indiegogo for their product sales”.

Our platform enables organizing sustainability circles: groups of people at workplaces or other types of communities like schools, community gardens or parishes, for whom sustainability aspects are important (e.g., applying agroecology principles in farming, reducing packaging, avoiding artificial additives, reducing food waste and transportation miles, support of local economy). These circles operate as consumer groups with pick-up points where people can vote with their purchase for responsible production.

Like in traditional farmers’ market, several producers can announce their offer to the fairs at the pick-up points, but they can set a profitability threshold for their total turnover. This eliminates risks for farmers, motivates consumers to invite their friends and strengthens the community character of the circles.

On the platform every producer can build their own brand, their sales activities are supported by automated processes, and they can collaborate with each other through the platform (for instance in transportation). In addition, market organizers, enthusiast, change makers are also supported in developing networks of sustainability circles and connecting these with responsible producers.

By helping producers building a customer base committed to the sustainability values we also support their sustainability efforts in production.

The platform is incubated on the Hungarian market under the brand VeddEgyütt (veddegyutt.hu) for several years.